Northumberland Tourism



Kawarthas Northumberland Regional Tourism Profile

The tourism profile for the Kawarthas Northumberland region (Northumberland/Peterborough/Kawartha Lakes) compiled by Ontario Ministry of Tourism, Culture and Sport (MTCS) include:  visitor statistics, visitor spending statistics, hotel statistics and tourism related establishments. Please follow this link to view Kawarthas Northumberland 2014 aggregate tourism regional statistics and select Region 8.  For specific inquiries on the statistics, please contact the MTCS Research Unit at or 416-325-8287.

Also available is a summary of the 2014 Tourism Statistics for Region 8 (Kawarthas Northumberland) highlighting economic impact of Tourism in Ontario and Region 8.

Please note: due to Statistics Canada's changes in survey methodology, please use caution when comparing 2014 international (US and Overseas) to 2012 international data. Also beginning in 2013, international data is available at the provincial and region levels only, as Statistics Canada has suppressed international data at the Census Division level.

Statistics on individual counties, cities and towns are no longer available through MTCS research.


Northumberland County Premier-Ranked Tourism Destination Framework (NPRTD)

Developed by the Ontario Ministry of Tourism, it is designed to evaluate a tourism destination through its product offerings, performance and futurity as well as identify weaknesses and gaps which should be addressed, and identify strengths and opportunities that might be used to create a sustainable competitive advantage.

The completion of the NPRTD project in October 2009 identified recommendations to increase Northumberland's competitiveness in the tourism marketplace ie Northumberland . One of the key recommendations was to develop a 3-year destination development strategy to support industry and product development, address current gaps in the quality of the tourist experience and to develop strategies to leverage and support long-term development in order to increase the economic impact from tourism for the county.

Click here to download the NPRTD full research report (4.31MB) 

Click here to download the NPRTD executive summary (1.76MB)

Click here to download the 2010-2013 Northumberland County Tourism Destination Development Action Plan.

Traveling Activities and Motivations Survey (TAMS)

The Travel Activities and Motivation Survey (TAMS)  provides business, organizations and the general public  information which will help identify what motivates consumers / visitors in making travel decisions.TAMS provides detailed information on travellers' activities, travel motivators, places visited, type of accommodation used, impressions of Canada, its provinces and territories, demographics and media consumption patterns and helps identify existing and potential travel markets in North America.