Northumberland Tourism

Contact(s)

Marketing

This section is dedicated to highlighting effective ways to promote your business and provide you with information on current marketing opportunities.  We welcome your feedback.

Marketing is one of Northumberland Tourism´s key services. It includes developing and implementing programs to build year-round awareness of Northumberland; motivating new tourists, encouraging repeat visitation and increasing overnight stays.

Here are some of our marketing initiatives:

  • Developing an integrated promotional plan which incorporates digital marketing, advertising and promotional campaigns.
  • Producing specialty print and online publications featuring activities which are core experieinces for Northumberalnd.
  • Motivating consumers to travel to Northumberland County through NorthumberlandTourism.com, ExploreRiceLake.ca and 100Unique.com
  • Offering all tourism businesses a free listing on a searchable, real time, mobile friendly online tourism business directory which links directly to businesses website and social media.
  • Cultivating media interest and coordinating press tours to Northumberland to increase the region's travel media coverage.  
  • Creating new opportunities to engage visitors ie road rallies, driving tours.
  • Offering e-commerce partnerships to businesses through central online booking and reservation system.
  • Expanding partnership networks to increase marketing opportunities; work in collaboration with other corporate/government partners such as Ontario Tourism Marketing Partnership Corporation and Regional Tourism Organization 8.
  • Nurturing group tour and motor coach relations to encourage growth in this sector; work with group tour-friendly tourism operators. Coordinating FAM tours and assisting in site inspections.
  • Contract photography and video talent and be NOrthumberland's key tourism digital image source.  Resource available to organizations as well as travel media, and government agencies upon request.